We’re lovin’ this, hope you do too! We are looking for a true brand ambassador who is driven, thrives in building collaborative relationships, keeps up their commercial awareness, and understands the importance of teamwork. If you feel that this resonates with you, we ‘d love to hear from you!

BACKGROUND

As the Communications Manager in Sweden, you will play an important role in shaping and conveying the brand's narrative, ensuring that it builds trust and strengthens its reputation. This position will lead strategic communication, public relations, public affairs, and communication regarding sustainability efforts.

ORGANIZATIONAL STRUCTURE

As Communications Manager, you will report directly to the Nordic Communications Director, supporting the Swedish market and the Swedish Managing Director. You will be part of the Nordic organization, work cross-organizationally and navigate in a complex stakeholder environment, both internally and externally. You will interact and build relationships with your Nordic peers and local franchisees, as well as external agencies that assist with both public affairs and public relations tasks.

MAIN RESPONSIBILITIES AND SPECIFIC WORK TASKS

As Communications Manager, you will be responsible for a wide array of tasks, revolving around the topics of public relations, public affairs, internal communications, sustainability, and strategic communications. Your tasks will include, but not be limited to the following, as various ad hoc tasks may occur.

Strategic Communication

• Contribute to the overall group communications strategy and planning by identifying and monitoring key strategic communications needs for the Swedish market.
• Managing the PR and PA agency
• Drive proactive communications engagement that increases Trust with Swedish stakeholders.
• Support product marketing and branding initiatives, ensuring consistency and effectiveness.

Public Relations & Media Management

• Act as the primary spokesperson and media contact, managing press releases and media relations, including the press hotline.
• Develop and maintain relationships with journalists and media outlets to secure positive coverage.
• Develop McDonald’s position and messaging on various topics and issues.
• Together with the agency, conduct media training for spokespersons and key personnel.
• Manage crisis communication and issue management to protect and enhance the brand's reputation.

Sustainability & Public Affairs

• Support and communicate the company’s sustainability strategy and corporate social responsibility initiatives.
• Advocate for the interests of Swedish stakeholders and collaborate with various organizations to promote sustainability.
• Monitor local legislation, providing insights and strategic advice to senior management.
• Manage sponsorships, charity initiatives, and partnerships to enhance brand presence and community impact.

Stakeholder & Internal Communication

• Be responsible for internal engagement within the Swedish headquarters and key communications into the restaurants.
• Develop and maintain strong relationships with internal and external stakeholders, including franchisees, trade organizations, and the leadership team.
• Provide strategic communication advice to the leadership team and participate in key internal meetings.
• Support customer service by responding to guest inquiries and ensuring consistent communication across channels.

Content Creation & Approval

• Oversee the development and approval of content for the website, app, and monthly newsletters.
• Write and edit LinkedIn posts, Q&As for restaurants, and franchisee portraits for anniversaries.
• Provide input for various communication materials.

PRACTICAL CONDITIONS

Workplace: Office in Stockholm, hybrid work opportunity.

Start date: As soon as possible.

Travel activity: Limited.

Working language: Fluent Swedish and English language skills

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If you feel that you could be the missing piece for us, send us your application with your qualifications as soon as possible. For further information about the position please contact lotta.kohler@lylpeople.se or louise.junghahn@lylpeople.se

Together we are more, and that is why we are already looking forward to your start! The position will be filled as soon as the right person is found, so it is worth acting quickly.

About the company

McDonald's is the largest restaurant chain in the Nordic countries, with 600,000 customers every day. McDonald's is known for its iconic products, the best example of which is the legendary Big Mac®.

McDonald's has a total of approximately 20,000 employees in more than 430 restaurants in the Nordic countries, whose mission is to make delicious feel-good moments easy for everyone. The majority of McDonald's restaurants are owned and operated by local franchisees.

Since 2017, Food Folk Group has owned the McDonald's license in all Nordic countries and is responsible for developing McDonald's business in these markets. The Nordic headquarters consists of 220 employees and operates in a matrix structure, where the majority of employees work in group functions.